Walmart wired into OpenAI. Stripe shipped Agentic Commerce Protocol. Anthropic made MCP the standard. Enterprises have teams plugging in. Everyone else doesn't. Groundly is the layer they need.
A Staff-level AI Engineer, a GTM operator, and a CISO. Combined 60+ years shipping AI and security infrastructure at Google, AWS, and Fortune 500s.
Staff Forward Deployed AI Engineer. Shipped production GenAI at Google and AWS. Work featured at Google I/O '25 and Cloud NEXT '25. Led teams of 20+ engineers on enterprise AI for Disney, Macy's, and a 35k-person health system. Previously scaled a business 1,250%.
GTM lead for AI companies pre-seed through Series A. Runs outbound, partnerships, and revenue ops.
20+ years securing mission-critical systems. NIST and ISO 27001 expertise. Pioneered AI threat detection.
The commerce stack is being rewired for AI. Enterprises are already plugging in.
US businesses sit outside that shift.
From sole proprietors to regional law firms — any business that can't staff its own AI integration team.
Fernando has spent years building agent-native systems inside Google and AWS.
The same stack now needs to exist for everyone else.
Every tool is becoming agent-native — data AI can read, identity AI can trust, interfaces AI can transact through.
Walmart wired into OpenAI. Stripe shipped Agentic Commerce. Anthropic made MCP the standard.
33 million other businesses need it too — from sole proprietors to regional firms. That's what this decade builds.
When AI goes from tool to actor, operators change how they work, customers change how they buy, and tools change how they integrate.
Every tool is adding an agent.
Operators have to coordinate across CRM, social, calendar, and email to get anything done.
Instead of browsing, customers delegate.
"Book me a haircut." "Order my groceries." They expect the AI to just do it.
Every AI-native tool needs a data layer to read the business.
Today, each one rebuilds that layer from scratch. For every business. Every time.
Now orchestrate AI across tools.
AI stitches APIs built for humans, not agents. No identity, no shared business context across tools.
One grounded profile. Every tool knows the business. Agents execute natively.
Now transact through AI.
No agentic interface between customer's AI and the business. Walmart has a direct OpenAI partnership. 33M others don't.
Customer's AI talks to the business's AI-ready profile. Books. Buys. Confirms.
Now need to integrate with every business.
Every AI-native tool rebuilds the data layer from scratch — per business. Custom integration work, repeated forever.
Plug into the AI-native data layer. Every grounded business is ready.
One grounded profile.
Artifacts on top, rails underneath, data layer around it.
We build the horizontal arms ourselves. Vertical and niche arms ship via the data layer — built by third parties.
The atomic unit every arm reads from and writes to.
Source of truth for every arm.
● Live · 11-agent engine ships it in 90sMarketing is the pain agencies feel first.
Shipping it first wins the wedge and turns fulfillment cost into recurring revenue.
We own the horizontal arms every business needs.
Vertical and niche arms ship via the data layer — built by third parties.
Turns every artifact into a booked meeting, paid order, or completed job.
Groundly settles the transaction — and takes rate.
The public API and MCP registry.
Every vertical tool and AI agent gets one integration to reach every grounded business. Network effects kick in.
Agencies feel the pain first. They scale fulfillment linearly with headcount — every hire kills margin.
Groundly replaces the fulfillment team. One agency, unlimited clients, white-label.
Content plus outbound on LinkedIn, email, and Meta drives acquisition.
Deep adoption makes churn structurally expensive. Ripping Groundly out is firing the fulfillment team.
Businesses pay for access.
Customers trigger transaction fees.
Developers pay for integration.
Today we underwrite the SaaS math. Tomorrow the registry compounds into the 10x-to-100x category prize — Plaid-shaped, unbounded by per-seat economics.
Per-customer SaaS revenue. Agency wedge. NRR climbs as arms ship.
ChatGPT, Claude, Gemini, and any future agent integrate once. That single integration lets them search, recommend, and book any grounded business on behalf of their user.
Booking apps, CRMs, vertical SaaS, and agent frameworks build to Groundly's API instead of integrating with every business separately. Combinatorial becomes linear.
/v1/transact routes payments, bookings, and orders through the registry. Take rate on every transaction. Behavior data compounds back into the profile.
We aren't betting on tools. We're building the infrastructure the agentic economy needs. First-mover matters when the artifact is a registry.
A grounded profile is a registry, not a prompt. Registries compound. Features are replicable.
Deep adoption. We don't sit in the stack — we replace the fulfillment team. Ripping us out is firing that team.
SAFE · terms upon introduction.
Fernando goes full-time. Two AI engineers ship the execution arms.
Head of Sales builds the agency engine. We own the business layer the agentic economy needs.
Every business needs a profile AI can read, trust, and transact through. None exist at scale. Groundly is building the layer.
30 minutes with Fernando — Staff Forward Deployed AI Engineer. Shipped production GenAI at Google and AWS. Work featured at Google I/O '25 and Cloud NEXT '25. Led enterprise AI for Disney, Macy's, and a 35k-person health system. Previously scaled a business 1,250%.