Groundly
Seed · $3M
Confidential · 2026
Groundly

The data layer for the agentic era.

Software is being rewired for AI. Every business will need a machine-readable identity — so agents can discover them, apps can build on them, and tools can operate on their behalf.

Enterprises are wiring in fast — Walmart, Target, DoorDash, Shopify all moving to integrate agentic commerce. 36 million US businesses have nothing.

Groundly is the data layer they need. One profile. Every app builds on it. Every agent reads from it.

LIVE ON Google Cloud Multi-agent engine Voice-first Multi-tenant 3 live deployments
Groundly
02 / Team
Confidential · 2026

Built by people who've built this before.

A Staff-level AI Engineer, a GTM operator, and a CISO. Combined 60+ years shipping AI and security infrastructure at Google, AWS, and Fortune 500s.

Google I/O '25 Cloud NEXT '25 Cloud NEXT '26 NIST · ISO 27001
01
F
Fernando Lammoglia
Founder · CEO · CTO

Staff Forward Deployed AI Engineer. Shipped production GenAI at Google and AWS. Work featured at Google I/O '25, Cloud NEXT '25, and Cloud NEXT '26. Led teams of 20+ engineers shipping enterprise AI in retail and healthcare. Previously scaled a business 1,250%.

02
M
Mike Praus
Co-Founder · Head of Growth

GTM lead for AI companies pre-seed through Series A. Runs outbound, partnerships, and revenue ops.

03
L
Luis Maxwell
Co-Founder · CISO

20+ years securing mission-critical systems. NIST and ISO 27001 expertise. Pioneered AI threat detection.

Groundly
03 / The Shift
Confidential · 2026

The commerce stack is being rewired for AI. Enterprises are already plugging in.

36M

US businesses sit outside that shift.

From sole proprietors to regional law firms — any business that can't staff its own AI integration team.

In the shift
Dozens
Left out
36,000,000
Groundly is the layer the 36M plug into. US is the wedge — global is 10×.

All software was built for humans.
Now AI is the user.

Fernando has spent years building agent-native systems inside Google and AWS.

The same stack now needs to exist for everyone else.

Every tool is becoming agent-native — data AI can read, identity AI can trust, interfaces AI can transact through.

Walmart wired into OpenAI for agentic commerce. Google launched UCP at NRF 2026 — Shopify, Target, Wayfair plugging directly into Gemini and AI Mode.

36 million other businesses need it too — from sole proprietors to regional firms. That's what this decade builds.

Groundly
04 / Three things happening
Confidential · 2026

The shift creates three new behaviors.

When AI goes from tool to actor, operators change how they work, customers change how they buy, and tools change how they integrate.

01

Operators now orchestrate.

Every tool is adding an agent.

Operators expect agents to integrate the workflows — connect CRM, social, calendar, and email automatically.

Happening now
02

Customers now transact.

Instead of browsing, customers delegate.

"Book me a haircut." "Order my groceries." They expect the AI to just do it.

Happening now
03

Tools now integrate.

Every AI-native tool needs a data layer to read the business.

Today, each one rebuilds that layer from scratch. For every business. Every time.

The data layer
Groundly
05 / Problems + fix
Confidential · 2026

Three behaviors. Three problems. One fix.

01 Operators
New behavior

Now orchestrate AI across tools.

The problem

AI stitches APIs built for humans, not agents. No identity, no shared business context across tools.

3 hrs per task
With Groundly

One grounded profile. Every tool knows the business. Agents execute natively.

90 sec done
02 Customers
New behavior

Now transact through AI.

The problem

No agentic interface between customer's AI and the business. Walmart has a direct OpenAI partnership. 36M others don't.

0 bookings made
With Groundly

Customer's AI talks to the business's AI-ready profile. Books. Buys. Confirms.

1 customer zero effort
03 Tools
New behavior

Now need to integrate with every business.

The problem

Every AI-native tool rebuilds the data layer from scratch — per business. Custom integration work, repeated forever.

36M integrations
With Groundly

Plug into the AI-native data layer. Every grounded business is ready.

1 data layer
Groundly
06 / Features built and shipping
Confidential · 2026

Current + future features. Same data layer.

01 Groundly agents ● LIVE FEATURES

Speak a brief — the multi-agent engine ships a full week of marketing.
Calendar, social posts, email blasts, tabletop PDFs, all in the business's voice.

Outbound, ad management, and lead qualification arms ship on the same profile next.

02 Commerce rails ○ COMING Q1–Q2 '27

Booking, payment, and order primitives.

The business integrates once with Groundly — and we bring them onto every AI surface (ChatGPT, Claude, Gemini, and whatever ships next) to query the layer, book, place orders, and charge cards.

Groundly handles the per-AI integration work. Takes a fee per transaction.

03 Open network ○ COMING Q3 '27+

Public API + MCP registry opens the data layer to outside developers.

Vertical tools — scheduling apps, niche CRMs, hotel concierge AIs, real-estate platforms — integrate once with Groundly to reach every grounded business, instead of building integrations per-business.

Builders pay per API call; network effects compound.

Groundly
07 / Traction
Confidential · 2026

Three live deployments. Real reactions, not polite feedback.

3
Live deployments running real campaigns
90s
To ship a grounded profile
GCP
Production infra · multi-tenant
10
Target deployments live in next 30 days
Beta customer · April 2026
“
DUDE. That's insane. It immediately updated my entire marketing calendar and generated all the assets for me.
Beta Customer small business owner
Groundly
08 / Revenue
Confidential · 2026

Three revenue streams. Each independently proven by a $1B+ company.

01 Subscription

The AI

Operators pay $19.99–$99.99/mo to run their entire business through the multi-agent engine.

Marketing, sales, ops — anything.

Proven by
Claude Code

Launched May 2025. $0 → $1B ARR in 6 months — fastest product ramp in software history.

Now $2.5B ARR (Feb 2026, doubled YTD). Pure SaaS at $20–$200/mo per user.

Our market
$20B+ US TAM

36M US small businesses (SBA 2025) × $50/mo blended.

Conservative — we applied a ~70% discount to Cledara 2025's $156/user/mo SMB SaaS benchmark. Even at that haircut, $20B+ TAM.

For us: $200M ARR at just 1% capture. $1B+ at 5%.

Sources: Constellation Research · Sacra · SaaStr · SBA 2025 · Cledara 2025

02 Take rate

Agentic commerce

We earn 2–3% of every booking, order, and payment routed through Groundly's commerce primitives.

Agent-driven and operator-initiated alike.

Proven by
Toast

Built restaurant commerce into a public company on take rate alone.

$1.3B revenue, $14B market cap over 13 years — one vertical.

Our market
$25B+ addressable

US agentic commerce projected at $1T+ by 2030 — McKinsey ($1T US / $5T global), Bain ($300–500B US), Morgan Stanley ($190–385B US), Juniper ($1.5T global).

At Stripe-standard 2.5% take: $25B+ addressable.

For us: $250M ARR at 1% capture — riding a market going from ~$0 to $1T+ in 5 years.

Sources: Toast 10-Q · McKinsey · Bain · Morgan Stanley · Juniper Research · Stripe

03 API usage

The data

Vertical builders and AI surfaces pay per-call to query the grounded business registry.

Niche CRMs, scheduling apps, hotel concierges.

Proven by
Plaid

Built fintech identity into an $8B private layer on API alone.

$546M ARR over 12 years, serving one vertical (banking).

Our market
$2–5B+ addressable

Plaid hit $546M ARR on a single vertical (banking).

Groundly's API addresses 36M+ businesses across every vertical — pet care, hospitality, real estate, scheduling, niche CRMs. 5–10× larger TAM ceiling.

For us: $1B+ API revenue path at Plaid-pace economics applied across multiple verticals.

Sources: Sacra · TechCrunch · Plaid Series G filing · SBA 2025

Groundly
11 / Competition
Confidential · 2026

The field — and the risks we're not blind to.

Competition

Nothing else grounds AND executes.

Grounded ↑ Generic
Jasper Copy.ai
Remember brand. Output-only.
Groundly
Profile + runtime. Acts.
ChatGPT Claude
No persistent context.
HubSpot Salesforce
Humans still drive strategy.
Content only Execution →
Risks (and why we win anyway)
Risk

Pre-revenue. Betting on the shift.

Why we win

We aren't betting on tools. We're building the infrastructure the agentic economy needs. First-mover matters when the artifact is a registry.

Risk

Thin-wrapper fear.

Why we win

A grounded profile is a registry, not a prompt. Registries compound. Features are replicable.

Risk

Business churn.

Why we win

Deep adoption. Once a business runs on Groundly, every tool reads from us. Ripping us out means rebuilding the data layer from scratch.

Groundly
12 / The Ask
Confidential · 2026

$3M. 18 months.

SAFE · terms upon introduction.

Fernando goes full-time. Two AI engineers ship the execution arms.

Head of Sales builds the demand engine. We own the business layer the agentic economy needs.

33%
Team
$1M · Fernando FT · 2 engineers · Head of Sales
25%
GTM
$750k · outbound · partnerships
17%
Scaling Ops
$500k · Cloud + scaling
15%
R&D
$450k · Phase 2 arms · integration layer
10%
Buffer
$300k · contingency
Month 06
Phase 2 arms live
Sales, service, booking. Same profile. ARPU tier 02 unlocked.
Month 12
500 paying customers
First 3 third-party tools integrated. Category definition picks up.
Month 18
$1M ARR · Series A ready
Proven SMB unit economics. Agentic commerce pilot integrations live.
Groundly
13 / Thanks
Confidential · 2026
Groundly

Back the business layer AI agents need.

Book 30 minutes with Fernando.

He'll walk you through what's already shipped —
the multi-agent engine, beta deployments, GCP infrastructure.

And where this round takes us next.

Email main@groundly.ai
Deck · Live groundly.mtpraus.com
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